Credit – https://commons.wikimedia.org/wiki/File:Baccara_Palette.jpg
Online casinos have been spearheading change throughout the industry for close to 30 years now. However, over the last decade, we have seen a shift toward more nuanced approaches to innovation as the industry hits a bottleneck.
For games like baccarat, which have often played second fiddle to the more conventional powerhouses of blackjack and roulette, there’s been a broader push to try to integrate technology and tap into the ideas and innovations that have brought such success to the more established areas of the casino gaming market.
Those who play online baccarat for real money understand just how much the landscape of the game has shifted over the last 20 years. Although this has happened throughout the casino gaming world, baccarat sits in a precarious position; it’s cool enough for James Bond, but if you take a stroll around a casino, it’s hard to find the same popularity for it as you would for a classic, conventional game. However, for online providers, the goal was to try to capture this smaller but still popular online baccarat market and bring it into the modern age.
Capturing & Combining Themed Ideas
For any area of casino gaming to tap into the appeal of the colossal, broader, international market, casinos often combine their appeal with ideas and promotions that have worked in other fields in recent years.
For instance, the rise of social media marketing has opened up a number of doors that did not exist in the market a decade and a half ago. Those brands that have successfully targeted this market have rapidly expanded their customer base.
As you can see below, there are many ways to do it, including Halloween themes that tap into the market and the algorithm at a specific time of year. On the other hand, there are promotions offering free spins or giveaways that can be used year-round.
While it might have been slower off the mark than other areas of the casino gaming market, baccarat providers and game designers have been able to adjust and remodel the classic game to suit a more contemporary audience, including popular variants like Super 6 Baccarat.
By keeping it fresh and putting a new spin or idea on the original, this helps to generate more interest, from baccarat gamers as well as those who are looking for a new type of game to play.
What’s Behind The Resurgence?
Availability. That’s the main reason for it. In a conventional casino, it can be more of a challenge to sit at a table if you don’t feel confident in the game or how it works. While you should never sit down to play a game you do not understand, the rise of the internet as a learning resource, and the accessibility of demo games and being able to play on your own from the comfort of your home, has cultivated a culture of casino gamers more willing to learn about those games that are on the periphery of the industry.
Given that it has fallen out of favor with 007 in recent Bond films, it’ll be interesting to see whether the revamped version of the world-famous secret agent will be more attuned to the original Fleming creation, or whether Amazon will look to do its own thing.
In any event, the fact that we can now seek out walkthrough guides, access plenty of strategy and gameplay ideas through free sites like YouTube, and other forms of learning resource that would usually cost a fair whack, this has helped to break down some of the more conventional barriers and brought in a whole new raft of fresh gamers to how baccarat operates in the modern, digital age.
We’ve seen it in video gaming, where accessing cheats, mods, and walkthroughs is now much cheaper than it was in the days before the internet.
The Future Of Online Baccarat
Ultimately, many of the factors that helped push online casinos to the forefront of the industry’s recent growth are being used to help baccarat reach as large an audience as possible.
Digital advertising continues to thrive in an increasingly saturated market. However, it is the big tech names at the top of the pyramid —the Metas and the Amazons of this world—who are reaping the benefits. Harnessing the incalculable potential of these markets is what keeps marketing companies ticking at some of the world’s biggest casino platforms.
Online baccarat might not establish itself alongside the likes of roulette and blackjack, but it has carved out a niche and a small but important corner within the casino gaming market.
Yes, it might not be the first game you think of when you think of card-based casino classics, but it has experienced a resurgence in growing markets since the start of this decade, and as long as this audience, the technology, and marketing can all keep up with this demand, then there’s certainly scope for further growth.
